July 7, 2025 | Non-Consensus Alpha
ODDITY Tech (NASDAQ: ODD) has surged 55% since we issued our buy recommendation at $49, delivering a major win for our readers and far outperforming the broader stock market.
ODDITY Tech is transforming the beauty and wellness industry through artificial intelligence and data-driven product development. The company owns popular direct-to-consumer brands like IL MAKIAGE and SpoiledChild, known for personalized cosmetics and wellness solutions powered by machine learning.
What Does ODDITY Tech Do?
ODDITY Tech uses advanced AI to create beauty and health products tailored to individual consumers. Unlike traditional cosmetic companies, ODDITY collects deep customer data online, analyzes behavior and preferences, and uses that insight to develop and market highly targeted products.
Its flagship brands have quickly become leaders in digital-first beauty:
- IL MAKIAGE: A fast-growing cosmetics brand known for its personalized product matching quiz and strong online community.
- SpoiledChild: Focused on wellness and anti-aging, the brand uses science-backed ingredients with a high-tech customer experience.
ODDITY’s unique model combines technology, direct-to-consumer distribution, and AI personalization—a powerful formula that’s capturing market share in a multi-billion-dollar industry.
Why Is ODDITY Stock Up So Much?
Several key factors have fueled the 55% rise in ODDITY Tech’s stock price:
🔹 Strong Earnings Growth
ODDITY posted better-than-expected earnings and revenue, driven by rising customer retention and growing demand across both core brands.
🔹 AI-Driven Innovation
Investors are rewarding ODDITY’s ability to leverage artificial intelligence to reduce costs, improve product fit, and increase lifetime customer value.
🔹 Expansion Plans
Management announced the upcoming launch of a third brand—another digital-native business aimed at disrupting a new wellness category.
🔹 Wall Street Upgrades
Multiple analysts have raised their price targets, calling ODDITY one of the most innovative consumer-tech companies in the public markets today.
How We Identified ODDITY Early
At Non-Consensus Alpha, we spotted the upside before the crowd. Our research highlighted ODDITY’s unmatched combination of data science, brand power, and profitability, which the market had not yet priced in.
Since our buy call at $49, the stock has jumped over 55%, validating our non-consensus approach to investing—where we seek out underappreciated opportunities with high return potential.
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Disclosure: Non-Consensus Alpha and its contributors may hold positions in ODDITY Tech (ODD) at the time of writing.
